When Should You Hire a Business Coach?

The Year I Finally Said Yes

The year before I hired my first coach, I sold four houses. Four. I had gone through a brutal buyer

slump, a client who threatened to sue me, and I was trying to run an office and lead a team of

agents all at the same time. My confidence was gone. My business was almost dead. And I had

people counting on me who I had no idea how to lead because I could barely lead myself.

I did not go looking for a coach. I went to a Tom Ferry conference in Houston just trying to find

something, anything, that would help me get back on my feet. I walked past the coaching table

multiple times. The price felt like signing up for a mortgage. I could not imagine going home and

telling my husband Danial that I wanted to pay that much money for someone to talk to me every

few weeks.

But I kept going back to that table. Something in me knew.

Danial said yes. I signed up right there on the spot, and I made one condition: the coach I had

already connected with had to be MY coach. She reluctantly agreed. And that decision changed

my entire life.

I wish I had done it sooner.

I Needed Help If I Was Going to Feed My Kids

That is not an exaggeration. When I finally opened the door to coaching, it was not because things

were going well. It was because I had run out of other options. I had worked years to build what I

had, and I was not willing to walk away just because I could not find my way out of my own mess.

Coaching was my only way out. And it changed everything, not just my business but my mindset

and my life.

So if you are sitting there reading this wondering if right now is the right time, let me ask you this.

What is your plan if you do not do something different?The Two Types of Clients I See

In my coaching practice, I see two types of people walk through the door.

The first type has a business that has gone quiet. They need leads. They need income. They are

not sure where the next deal is coming from and they are starting to panic.

The second type is actually doing fine getting business but they are running completely crazy.

They cannot catch a breath. They need leverage. They need systems. They need someone to

help them stop spinning and start scaling.

Here is what is interesting. Both of those people need the exact same things: time blocking,

systems, and someone to hold them accountable. That is the work. And that is exactly where I

start with almost every client.

Is There Such a Thing as Too Early?

The only time I would say it is too early to hire a coach is if you have not yet learned the basics of

your industry. Coaching is not training. If you are brand new and you have not gone through your

brokerage training or learned your contracts, do that first. Coaching is designed to build on a

foundation, not create one from scratch.

That said, I have a client who came to me brand new and had never sold a single thing. He is now

one of my top clients. The difference was that he fully committed to both his brokerage training and

his coaching at the same time. He worked both systems hard, and it paid off fast.

So there is no magic timing. But you do need to be financially ready for the commitment and, more

importantly, ready to do the work. Most people hire a coach and are not prepared for the level of

effort that great coaching requires.

Coaches Are For When Things Are NOT Good

Stop waiting for things to get better before you hire a coach. That is backwards thinking. Coaches

are for when things are not better. That is exactly when a coach shines. That is when they come in

and get your systems running, stop you from making bad habits, and keep you from spending

money on things that are not moving your business forward.

Once things smooth out, the coach shifts into a maintenance and accountability role. They keep

the wheels on. But they earn their place most when everything feels like it is falling apart.

The Only Checklist You Actually Need

People ask me all the time for a checklist of signs that they are ready for a coach. Honestly? It

comes down to one question.

Do you feel stuck?

If you feel stuck and things are going badly, you need a coach. If you feel stuck and things are

actually going well, you still need a coach. If everything feels like a dumpster fire, you need a

coach. If everything is great and you want to make sure it stays that way, you need a coach.

There is really no version of your business where a coach does not add value. The good times are

a little easier to navigate without one. But once you get used to having that support, even the good

times feel better with a coach in your corner.

What Great Coaching Actually Looks Like

I want to tell you something my coach did for me that changed everything.

About two years in, she could see my frustration. She asked me one simple question. If you could

do anything else outside of real estate, what would you do? I told her I would probably own a large

equipment company. She laughed a little. Then she asked: what is the one thing in life that truly

brings you joy?

I thought for a second and told her I love dragging my arena. She asked why. I said it is just

something I can control. When I am done it looks perfect. It is kind of like a zen garden for a

cowgirl.

She started asking me about my horses and rodeo. And then she said something I will never

forget. She said: you have given me more passion in the last thirty minutes than you have in two

years. Why are you not still riding?

I went home and thought about that for a long time. Why was I not making time for the things I

loved if I was working hard enough to afford them? I started riding again. I started enjoying life

again. And the more I enjoyed life, the more my confidence grew, the more positive I became, and

my production went up right along with it.

That is what a great coach does. They do not just look at your numbers. They look at you.

The Money You Are Leaving on the Table Right NowHere is something that stops clients cold every single time I show them. Five percent of the people

in your phone will buy or sell a home in the next year. Most agents and entrepreneurs have

hundreds of contacts they have never followed up with. When we do the math together, we find

out they have left hundreds of thousands of dollars in commissions sitting untouched, just because

nobody told them to go get it.

A coach finds that money. Fast.

They also look at your expenses and find the things you are paying for that you do not need and

do not use. Many times the coaching fee pays for itself just by cleaning up your spending. And that

is before you even sell anything extra.

When people wait a year, sometimes two or three years, to hire a coach, they are not just delaying

growth. They are actively losing money. The longer you wait, the more it costs you.

Just Start

If you are nodding your head right now and thinking you should have done this six months ago,

here is your next step. Just start somewhere. It does not matter if it is life coaching, business

coaching, real estate coaching, or a group program. Any coaching that pushes you forward will

spill into every other area of your life.

You do not need perfect timing. You just need to go.

📸 @coachkellisemar

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